The Forza Horizon 5 Limited Edition Controller was unveiled on August 24th, 2021 and is designed to feel like you're holding a perforated style performance car steering wheel.
This limited edition controller also comes with exclusive Forza Horizon 5 in-game digital goodies that are only redeemable on the Xbox and Microsoft stores (not available on Steam).
Info on how to redeem your codes:
https://support.xbox.com/en-US/help/subscriptions-billing/redeem-codes-gifting/redeem-prepaid-codes
Pre-orders were opened on August 24th, 2021 on the Microsoft Store and will be available again on November 9th, 2021 from retailers.